about
Being a VC-backed company can sometimes put a great amount of pressure on the founding team to grow at all costs, burn cash faster for hypergrowth, which then leads to putting the team on a hamster wheel of fundraising again.
The concept of capitalism has a negative connotation and rightfully so. Corporations have grown shareholders values at all costs—even doing it by deprioritizing its stakeholders; customers, employees, vendors/suppliers and the environment. We want to challenge the concept of “Shareholders first, stakeholders second” in the investment space and prove that financial success can be achieved by truly putting the good work and doing right by the stakeholders. We firsthand know this and firmly believe in this shift of perspective
The beauty industry has been defined by enormous inflows of capital funding, with the average hold period for beauty & personal care investments being 3.7 years versus 10 - 15 years for traditional VC investments. Indie beauty brands are pressured by their investors to expand their product lines beyond what customers need, and ultimately be acquired by a larger conglomerate.
